Digital Marketing & Media Planning Executive (Integrated Marketing) (889-233)

Recruiter
Singapore Airlines
Date posted
14 Nov 2017
Location
Singapore, Asia
Base
Singapore, , Singapore

Aviation job details:

Tracking Code
889-233
Job Description

 

The successful candidate will champion all aspects of digital marketing, executing and supporting an integrated marketing approach across the network to drive global revenue via SIA's digital channels. Responsibilities include:

  • Spearhead adoption of digital technology in marketing campaigns, covering areas such as search engine marketing (SEM), search engine optimisation (SEO), email marketing, programmatic, re-targeting, etc.
  • Educate and train local markets on the use of digital marketing tools, ensuring they effectively leverage the platforms for their campaigns and evaluate their digital strategies
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