Senior Analyst, Small & Medium Business Marketing

American Airlines
Date posted
10 Nov 2017
United States
Ft Worth, TX, US

Aviation job details:

Location: AA Headquarters 2 (DFW-HDQ2) 
Additional Locations: None
Requisition ID: 12234 

Job Description

The Small to Mid-sized Business (SMB) senior marketing analyst is part of the team responsible for helping to position American as the leading airline for SMB customers, currently representing over $2.5B in annual revenue for AA. The position is responsible for the planning, development and implementation of business-to-business (B2B) marketing efforts for both the Business Extra and AirPass programs, including acquisition and engagement campaigns, monthly newsletters and coordination with Marketing and AAdvantage. In support of aggressive revenue goals, duties include:

  • Develop and implement marketing, acquisition and retention strategies and tactics to bring in new accounts, increase share from existing accounts and re-engage inactive accounts
  • Increas
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